Design tools that are constraint-based
While responsive design has managed to completely transform the way we browse on the web and how building for the internet occurs, it has not actually altered how tools used for design work. There are of course some exceptions, but most design tools that have become popular do require that you rebuild the exact same screen numerous times for varying device sizes and different resolutions.
Web design is an industry that is based on the rapid flow of ideas, rapid development, and fast launches, so this usage of time is far from sustainable.
Thus, there is now a brand-new variety of design tools, like that of Figma, which rely on the concept of constraints so that web designers do not have to repeat work over and over when they are building layouts for different devices. The tools depend on spatial relationships that occur between elements which are preserved while composite elements are then resized by varying devices and by end-users.
Enhanced use of brighter colors
While a focus on minimalism was in vogue throughout 2016, designers tried to find ways to offer more personality in their work, while still being functional within a stripped-down aesthetic.
Sometimes, bold, bright colors were the natural answer to this conundrum.
But it was not merely about the enthusiastic use of more vivid colors. In a big way, gradients also were revived, whereby they blurred and blended exuberant hues.
Extra use of animation
On digital interfaces, animation has been a key player over the long term, and that is unlikely to alter throughout the current year, 2017. While designers are getting their hands on more visual tools which allow them to build far more engaging animations, it’s likely that these animations will become more refined, while also being more prominent.
The former component will probably be imperative as animations become easier to create.
Designing more for personalization, conversion, and content delivery
The personalization of content, at least over the previous handful of years, has been a very hot topic, even though there’s still some ways to go before anything near perfection is reached. There’s a goal, and that is to generate content that is based on:
- Behavior: What is your website’s visitor currently doing? What have they done before on your site? - Demographics: Who are your visitors, and where do they come from? - Context: What browser and device is your site’s visitor using? From where did they come to reach your site?
There have been many interesting experiments with regards to the above points across the web, and many of those experiments are based on content recommendations that are manually personalized by the end-user. We can look forward to more of this, both now and in the future.
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